Green Roots Organic Lawn Care is a business rooted in the belief that we all deserve a healthy green lawn that is safe for our families and the environment. Sounds good, right? We thought so too. We set out on this project to create a look that felt trustworthy and honest with a vintage, yet modern spin. We used a color palette to reflect the natural elements; grass, sky and sunshine to bring the brand to life.
Scope: corporate Identity, illustration, marketing collateral, truck design