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Studio China (pronounced Keen-a), an architecture and design firm had a challenge. Everyone was mispronouncing their name. No one knew what they did. Through our strategic naming process the agency became “Idea Space”. We brought to life the creativity and sense of place that the brand promise embodied. The name and brand mark created an open door to enter into new possibilities in contemporary architecture for work and living.

Scope: naming, corporate Identity


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After 10 years in business as Studio China Architecture + Design we decided it was time to rethink our branding in an effort to be more in line with our business aspirations and developing culture. Upon hearing our goals and target audience, they asked us if we had ever considered changing the name of our practice to be more aligned with the image we were striving to put forth and clientele we aimed to acquire. A bold and brilliant suggestion. Idea Space Architecture + Design was then born.

We are beyond thrilled with the end result of our name and branding. Everything 7 Layer Studio created for us perfectly reflects our brand.
— Darren & Julie China
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