Parent Craft is the brainchild of a nurse-midwife wanting to offer childbirth education classes in Park Slope, Brooklyn. Our job was to create a brand that felt wholesome, fun, educational and creative without the predictability of expected colors like baby blue or pink. With a hand drawn illustration and rich color palette, the Parent Craft image was born with no labor pains at all!

Scope: corporate Identity, illustration, website design + development, marketing collatoral


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The feedback from the branding and website is overwhelming. Everyone truly loves what we made and I couldn’t be happier. Thank you again so much for encouraging, guiding and literally building this project with me. I am so thrilled with everything we’ve done together.
— Casey Selzer