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Sheena Collum, South Orange's current Village President asked us to create a visual identity to capture her innovative, bold and driven approach while also representing her for the energetic and accessible leader she is.

Scope: brand identity, marketing material, website


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The 7 Layer Studio team absolutely nailed the creative brief that was provided by the campaign. We had a pretty significant shock and awe moment. It takes true talent and a commitment to a client to really understand an individual’s brand. So much of how we present ourselves to the public is depicted in design for campaigns. More than talent alone, they deal incredibly well (thankfully) with the craziness in a campaign. Changes are being requested, timelines get pushed because something mission critical pops up. I doubt many firms out there can handle clients with such flexibility, understanding and care. I can’t say enough about 7 Layer Studio.
— Sheena Collum, South Orange Village President