South Next (previously SOxSO) is a yearly festival of Art, Ideas and Music in downtown South Orange, NJ.  The three-day festival features panel sessions and musical and artist performances to showcase local artistic talent and to bring the theme "Create & Collide" to life. Our work visually translated the spirit of cultural vibrancy and relevance as well as the creative energy South Orange is known for throughout the region.

Scope: identity, brand ecosystem, brand voice, signage, posters, T-shirts, print and digital advertising

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Rachel is wonderful to work with as not only is she super-creative but is dedicated to completing a functional and terrific aesthetic design. Most importantly, I can count on her to get the job done, regardless of external constraints and issues.
— Stephen Schnall, South Orange Village Trustee & Founder of SouthNext