From ambitious founders to seasoned players, we partner with you to build experiences that move people and culture.
Call us dreamers, but we believe design can stir hearts, inspire possibility and drive what's next. Through intuitive strategy and meticulous process, we make it happen.
Our job is uncovering the heart of your business. Because no matter the trending font or Pantone color of the year, people resonate with what's real. At the end of the day, isn't that what we're all searching for? Empathy, clarity and character that break through mundane apathy — that's the power of design.
who we are
Woman-owned and operated
New Jersey-based, globally minded
People & culture first
Powered by passion & positivity
Strategic storytellers
Collaborative by nature
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Rachel’s relentless optimism and fearless drive propelled 7 Layer Studio from a one-woman operation to the award-winning multidisciplinary agency that it is today. As the studio’s chief visionary, she brings the energy and positivity that sets the tone for team culture and keeps us looking forward. With nearly two decades of design experience under her belt, she is a champion of fearless creativity that is grounded in strategy and excellence. While raising four kids and growing a business, Rachel is always hungry for a challenge. Her passion for life extends beyond the studio, where she loves movie nights with her family and recharging in nature.
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A natural organizer and creative collaborator, Catherine thrives in the space where big vision meets daily logistics. Before joining 7 Layer Studio, she spent over a decade producing Broadway shows, leading civic campaigns, and building partnerships across the entertainment and nonprofit worlds. With a background that blends strategy, storytelling, and just enough chaos-wrangling, she keeps the studio running smoothly while bringing a calm, can-do energy to every project. Outside of work, Catherine loves DIY projects, singing show tunes with her kids, and baking ambitious creations that tend to take over the kitchen.
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An intuitive empath, Deanna has a knack for seeing the big picture and loves digging for deeper meaning and purpose. She sees design as a storytelling opportunity that starts with finding and creating meaning. Passionate about learning and always up for a challenge, she finds joy in problem-solving. Her creative superpowers are in the overlap of writing and design, and are best applied in projects that include research and brand strategy. Outside the studio, you can find her with her nose in a good memoir or hanging out with her two kitties.
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Embracing unbounded creativity and making mistakes as part of the process, Tripti loves learning through doing. Both in life and in work, she believes curiosity is crucial, and has a knack for spotting beauty in the mundane. She sees design as a way to connect and inspire, which comes through in her illustration style and approach to collaborative work. She loves creative expression in all its forms, and often turns to children’s books to overcome a creative block. Outside of work, Tripti recharges through sketching and cooking.
Obsessed with risk-taking & talking things through & frequent snacking & meticulous process & coffee-drinking & color theory & typography & Paula Scher & problem-solving & plants & human connection & meaningful details & unexpected solutions & new playlists
who we serve
Founder-led
brands
Helping ambitious founders turn bold ideas into credible, compelling brands.
Seasoned
businesses
Revitalizing established businesses to meet the moment.
Mission-driven organizations
Amplifying impact in ways that resonate, inspire, and move people to action.
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Visual Identity
Verbal Identity
Naming -
Brand Workshops
Brand Audits
Brand Strategy
Brand Positioning
Content Strategy
Copywriting -
Illustration
Packaging Design
Environmental Design
Website Design & Development
Creative Direction
Video Production
Photography
what we d0
How we do it
Our process starts with listening — truly listening. We ask questions, peel back layers, and uncover both the heart of your brand and opportunities you might not have considered. We dig deep, challenging assumptions and evolving goals collaboratively. The result? Smarter, more resonant solutions that last.
What to expect from the process
Initial Conversation
After you fill out our contact form, we'll decide if we're your people. If it feels right, we'll jump on a discovery call to really understand what you're after.
Proposal & Planning
We'll craft a tailored proposal based on your specific needs, ensuring the scope is clear and expectations are aligned. This thoughtful foundation sets us up for a successful partnership.
Onboarding & Kickoff
Once we're official, you’ll meet the team working on your project. We'll answer any questions you have, ensuring you feel confident and supported from day one.
Research & Strategy
We dive deep into understanding your specific challenge, audience, and objectives, setting the stage for purpose-driven creative solutions.
Creative Development
Here's where the magic happens — exploring possibilities to craft unique solutions that move people and drive results.
Collaborative Refinement
Your perspective is invaluable to the creative process. Thoughtful iteration creates space to discover unexpected opportunities and ensure the work resonates deeply.
Finalize & Deliver
Once the creative is approved, we refine every detail before delivering final assets, ensuring everything is meticulously prepared for whatever comes next!