the brief

Beth Palmisano, MD, LAc is a physician acupuncturist helping patients achieve better health in a natural and holistic way. With a unique perspective from both Western & Eastern medicine, she needed a visual identity to capture her modern approach to acupuncture.

the solution

The Beth Palmisano brand balances professionalism and intelligence with compassion and warmth. We designed a series of illustrations featuring soft curves and botanical shapes, loosely alluding to the body and acupuncture instruments. The soft and earthy color palette paired with a feminine and sophisticated typeface creates a look that is both upscale and approachable.