Bigwig

B is for balance & bravery for these local business owners

Bigwig is a collective of business owners empowering one another to achieve personal and professional growth.

This visual identity for Bigwig is confident, colorful, and energizing. B is for balance, business, and bravery. The bold typeface and invigorating palette capture the multitudes of businesses that thrive within the collective.

Scope

Visual Identity
Brand Concept
Art Direction

Credits

Photography: Day19, Danielle St. Laurent, Lee Seidenberg Photography

The Bigwig brand is an extension of its members; a collective of creative businesses with big dreams setting new standards for community, business, and the relationships that are born from them. The ultimate combination of confidence and vulnerability.

Bigwig was founded to bring together local business owners to share ideas, learn from each other, and support one another's business plans through monthly meet-ups with outstanding speakers. 

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Embracing the magic of unexpected details, a wine shop for curious drinkers

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An energetic brand for a kids transportation start-up