the brief

A pioneer in the clean beauty space, Lavanila is committed to creating natural products free of harsh chemicals and full of healthy ingredients. Lavanila made their breakthrough into the category with the world’s first healthy fragrance and an award-winning natural deodorant. As they’ve expanded their reach into national retailers Target, Ulta, Whole Foods and Anthropologie, they needed a brand partner to keep their packaging fresh and cohesive. 

the solution

From fragrance to deodorant to candles, we’ve worked across Lavanila’s lineup to make sure each collection is crafted with intention while keeping the brand story cohesive. Every package is designed with freshness at the forefront — reflecting the brand’s commitment to 100% healthy ingredients. As they’ve pivoted and expanded, we’ve helped Lavanila flex the brand system to reach new audiences while staying true to their vision.