the brief

SOMA SWEETS started with a simple vision — a lively neighborhood shop serving up ice cream and candy in downtown South Orange. When they expanded from a pop-up to a brick-and-mortar shop, they tasked us with creating a fresh and inviting experience full of imaginative whimsy and retro charm — a destination for nostalgic sweets and wholesome fun.

the solution

At the center of the brand is a badge-style logo, grounded by a chunky, retro typeface and accented with fresh, line-art illustrations. The color palette is vibrant and nostalgic, evocative of novelty candies. And a suite of fresh patterns and shapes infuse the brand with liveliness and flavor. And the cherry on top... the shop lives just downstairs from our studio. We love that the brands we build shape the places we live, work, and—yes—eat candy, which makes the work feel a little extra sweet.