The Zorel Group
Character & craftsmanship for Essex County's trusted custom builder

the brief
The Zorel Group is the trusted custom builder of Essex County — specializing in new construction, renovations, historic restorations and additions. With work featured in House Beautiful, Dwell, Design NJ and Houzz, they needed a visual identity to reflect their growing reputation for character and craftsmanship.
the solution
Clean lines meet texture in The Zorel Group's brand, reflecting the precision and grit innate to the job. We carried that personality through to a tone of voice that is trustworthy, confident and down-to-earth, reflecting an expert team that brings the strategy and the sweat to tackle any project. Finally, we built a website, messaging set, and a suite of materials that echo their promise of lasting quality.
Scope
Visual Identity
Verbal Identity
Website Design
Copywriting
Collateral Design








