the brief

Alex Carter is a bestselling author, Columbia Law professor, an Editor's Pick TEDx speaker, and a leading trainer & public speaker on negotiation and mediation. From Fortune 500 boardrooms to the United Nations, she has spent her career helping people resolve conflict and ask for more.

the solution

Alex needed a visual identity to layer her inspiring voice with style and ambition. With a sharp typeface and energizing color palette, we built a brand to match her dynamic presence, and a toolkit that could flex with her growing influence and capabilities. The brand system strikes a balance between confidence and approachability — in line with her mission to demystify the art of negotiation. We carried the brand through to a website design and suite of materials that showcase Alex's powerful voice.