the brief

Monmouth Park Corporate Center is a nearly 300,000 sq. ft. corporate park located in Monmouth County, NJ. They came to us looking for a new visual identity and wayfinding system to modernize the campus and more accurately reflect its spaces and amenities.

the solution

A bold square brandmark is the core of the new identity, color-coded to represent the 5 buildings within the corporate park. The brandmark is executed as a large sculptural piece at the entrance to the park, and the shape and colors are repeated throughout the signage — giving a fresh, consistent look as people navigate the campus.