Good Bottle Refill Shop
A fresh & bright brand for NJ’s first zero-waste refill shop
Designed to reflect a fresh and optimistic vision for sustainable living, the friendly brand identity for Good Bottle Refill Shop speaks to a world less encumbered by waste.
Good Bottle offers a sustainable way to shop for high quality products for your home. As advocates for climate justice and sustainability, we were proud to collaborate with New Jersey’s first zero-waste refill shop on a project that would have positive, long-term local impact.
Scope
Visual Identity
Custom Illustration
Pattern
Packaging Design
Signage
Website Design
Environmental Design
Press
NJ AD Club Award, 2nd place
American Graphic Design Award
Credits
Photography: Live Love Lens Photography
In additional to a clean and bright feel, Good Bottle needed a brand identity with a robust visual language that could complement the variety of products offered in the shop and extend to packaging and environmental design.
Every detail from color palette to typography pairings to custom iconography was selected to reflect Good Bottle’s vision for a cleaner, brighter, and more mindful future for us all.
“The team at 7 Layer Studio is thorough, professional and so much fun to work with. They exceeded my expectations.”
Deanna Taylor Heacock, Founder of Good Bottle
