Pickett’s Village Bar
A timeless visual identity for this friendly local watering hole
the brief
Pickett’s Village Bar is a local watering hole with an awesome beer list, great wines by the glass, and delicious quality food, with something for everyone.
the solution
We developed a timeless visual identity, infused with freshness and quality, matching their friendly neighborhood atmosphere and inventive take on classic bar food.
Scope
Visual Identity
Illustration
Print Collateral
Signage
The custom illustrations celebrate moments of human connection that are the heart and soul of Pickett’s.
The clinking of glasses, grooving to live music, and simply connecting over a meal — it’s these things that turn diners into regulars. We combined a classic typeface with modern elements to create a flexible brand identity system steeped in quality with a lively and casual experience.
“We recently hired 7 Layer Studio to create the branding and visual identity for our new bar + restaurant. They were a dream to work with. The process was smooth, their aesthetic is fresh and appealing, and they intuited quickly what we wanted to communicate. We’re very happy with the result.”
Heidi, co-owner of Pickett’s Village Bar
