the brief

Sol Bodega is a female-owned, full-service wellness company offering herbal teas and coaching to those seeking holistic alternatives for healthy living. A soulful and radiant brand providing accessible holistic support, Sol Bodega came looking for a visual identity that expressed those core traits. Inspired by the accessibility of the bodega from her roots in the Bronx, founder Antoinette wanted to position her brand as a one-stop shop for wellness.

the solution

Beginning with a workshop to define Sol Bodega’s brand intentions, adjectives like energetic, vibrant, sincere and approachable provided definition for the visual direction. Wanting to be set apart from the typical organic, leafy visuals of the holistic scene, we created a clean and geometric identity including a hand-built typeface for Sol Bodega that exudes confidence and radiates warmth — positioning the brand as a guiding light to better health.