the brief

Lillier is a curated retail platform for shopping Black-owned businesses. Founder Amanda Johnson had a logo and the beginnings of a visual identity, but needed to build out a packaging experience to introduce the brand with confidence and intention. She wanted that introduction to be centered on quality and the importance of black ownership, with the goal of positioning the brand as a trusted destination for everyday goods.

the solution

A chic, editorial-inspired packaging system sets the tone for the Lillier brand, with a high-end unboxing moment that makes a memorable first impression. Elegant type contrasts an unexpected pattern in a design that builds on her existing brand elements. Luxe and lifestyle-driven with a nod to black heritage and futurism, Lillier packaging establishes a distinct brand presence from day one.