Foundation for Morristown Medical Center
Helping a top NJ hospital foundation inspire community philanthropy
the brief
The right care at the right time changes lives. That’s the heart of the Foundation for Morristown Medical Center’s mission, inspiring community philanthropy that advances exceptional health care for every patient, every day. With a long legacy of community generosity, they came to us to help tell their story more effectively and inspire a new generation of philanthropy.
the solution
Already an institution in the community, we gave the Foundation for Morristown Medical Center the tools to communicate their mission with a clarity, warmth, and authenticity that invites new donors. Through years of partnership, we’ve put these building blocks to work across the Foundation brand: A visual evolution and messaging guide, a rebranded donor recognition program, a reimagined annual impact report, and a video storytelling format, to name a few. The result is a mission-driven brand worth rallying around.
Scope
Brand Audit
Creative Direction
Campaign Direction
Messaging
Video Production
Print Design
Website Design
Awards
Impact Report, Anthem Award Bronze Winner
The Giving Society at Morristown Medical Center, NJAd Club Award 1st Place Winner
Annual Impact Report, 2020-2026
We transformed the Foundation’s annual Impact Report from a simple collection of data to a fully designed experience. Through a printed booklet and a responsive website, the report shows the impact of donor giving and inspires continued support.
Foundation Journal, 2020-2026
For their annual publication, Foundation Journal, we designed a fresh and approachable new look that reflects the inspiring donor stories on every page. The layouts bring to life the care and impact made possible through generosity, all while keeping the medical center’s status as an industry leader in clear focus.
